Volareo Gives Away 6000 $MUSIC In a Quest to Find The Best Musicoin Artist!

From the 21st of May until the 11th of June Volareo will be giving away 2000 $MUSIC a week to a lucky winner. Totalling up to a whopping 6000 Musicoin during the 3 week period of the contest. Volareo is on a quest to find the best music currently available on Musicoin. The contest will be done in a leaderboard fashion. When you enter you will have the opportunity to collect points by carrying out various actions, like following us on … Read More

H(A)I! It’s playtime

Artificial intelligence and voice-activated speakers It’s time to take your eyes off the screen and put your mouth to the mic: voice-activated, smart speakers have replaced vases on the mantelpiece and are mostly being used to listen to music, a recent survey by Adobe Analytics found. That said, the current devices on the market have a way to go when it comes to matchmaking artists and fans. There is real potential to nurture this relationship beyond the ‘play Låpsley – … Read More

Smart StreAmIng – How bots are taking over your playlists…

ALL H(AI)NDS ON STREAMING DECK The AI robo-pup has its paws on the Pioneer from the cafe next door to the hairdresser’s across the road, delivering endless streaming of personalized musical drool. Where once The Box or Kiss FM dictated the theme tune to our daily lives, ‘smart playlists’ from streaming services now reign. They aim to entertain the individual, without excessive effort on his/her part, utilizing intuitive algorithms. The longer they can rent your ears, the better the deal … Read More

A(m) I a musician?

AI creating music: a dystopian future? That tune in your head – is it built from bits of a radio hit? No, perhaps it’s a piece of your own composition: maybe you’re a musician! What if that slinky hook came from a scary, anonymous AI – does that make you any less of an artist? The world said hello to Hello World by ‘SKYGGE’ at the beginning of the year, from ‘Flow Machines’, a composition project led by AI researcher, … Read More

Hooked on music: the economics of summer hits and its shortcomings

Content consumerism: the digital age economy. We are all consumers of content. Even if we don’t want it, it’s just all over the place to be ignored. Call it entertainment, advertisement, or what you want. That’s all it really is, content. Most of it it’s quite annoying and dull. None of us was ever delighted to see for the umpteenth time the Audi ad on a Youtube video. But that’s the way to get it for free. The idea is this: … Read More

That time that Michael Jackson played the ‘nasty publisher’ card on the Beatles.

Let’s talk about music publishers. They are the unknown, driving forces behind the music industry. One of the most famous music publishers is Sony / ATV Music. Their history  illustrates exactly why it is time for a direct connection between artist and fan. Here’s a behind the scenes story of how a Michael Jackson became the publisher of the Beatles and ruined a friendship between pop legends.  Music publishers for dummies Fundamentally, music publishers connect musicians to the outside world. … Read More

Drowning in the ocean of the music business: what to learn from the 1%

There’s quite a heated discussions over income inequality. The statistics are starting to become dazzling in terms of numbers, There’s big revenues and profits to be made, in almost every industry. The enabler of all this is technology. What is called “the second machine age” has permitted every industry to move money towards very few (the infamous 1%) and left the remaining 99% battling for a slice of the cake. The music landscape acts in the same exact way. Not … Read More

What to learn from this year’s Coachella: a look into the post-internet music industry.

This week-end Coachella has started. As always, those who didn’t make it are following the happenings on live stream and crying over ice cream on how miserable it is not to be there. For us, it has quite a different feeling. For us, Coachella is almost a big social experiment the music industry is playing with the public. What are the insights to take from the single most cool event worldwide (maybe second only to the Burning Man), and what does … Read More

I’m sorry musicians, this is not gonna work out. Unless…

Are you a musician? Act like you own a start-up. It’s the ultimate dilemma. You’re creative and have infinite ideas on how to push the music landscape to new horizons. However, faster drums, better melodies and vocal bravado don’t seem to get you very far, right? Well, maybe you should start thinking that you’re basically a start-up. Much like any start-up, your album is your product, your music is your vision and your fans are your customers. The best thing to … Read More

Spotify on Wall Street: are they the villains?

Streaming systems and record labels: let’s get the facts straight Do you remember that time when Taylor Swift was not on Spotify? Everybody was mad about it. The motivation behind it was that she figured that a lot of the agreements on streaming platforms undermined musicians over their royalties. The streaming platform gets some, the record label gets the other chunk (UMG made 4,5 million $ a day in 2017), and musicians are left with crumbles.  In fact, musician’s income … Read More