This week-end Coachella has started. As always, those who didn’t make it are following the happenings on live stream and crying over ice cream on how miserable it is not to be there. For us, it has quite a different feeling. For us, Coachella is almost a big social experiment the music industry is playing with the public. What are the insights to take from the single most cool event worldwide (maybe second only to the Burning Man), and what does … Read More
4 Ways to connect to your fans as a musician
The musicians connection with their fans Think about it… When was the last time you truly connected with the people that love your content and when you did, when was the last time they were able to respond? The streaming world created a large barrier for a true physical connection between fans and musicians. Music is about sharing, loving and creating together. Lets see how we come back to that. 1. Social groups The voice of someone who presses play on … Read More